案例研究 · 2024
Kinross After School Club
Playful colour with serious trust signals — enrolment, policies and charity credentials parents can scan fast.
A warm, playful digital home for a Kinross charity providing wraparound childcare — brand, site and parent-facing information in one clear system.
项目叙述以英文撰写。
概览
Kinross After School Club (KASC) is a non-profit registered charity established in 1991, based in Kinross Primary School. The club delivers affordable wraparound childcare with a focus on inclusive play, healthy eating and positive learning experiences for local families. The brief was to give KASC a distinctive brand and a website that parents could trust — covering enrolment, policies, team information and Care Inspectorate transparency.
挑战
Parents needed quick answers about sessions, location and joining, while the club also had to surface statutory information (policies, reports, duty of candour) without feeling cold or corporate. The previous presence lacked a cohesive identity that matched the energy of the setting.
方案
I designed a colourful, child-friendly brand mark in Illustrator and Photoshop, then prototyped the full site experience in Figma. The build uses a clear information architecture — Home, Information, Parent Zone and Join Us — with bright cyan accents and friendly illustration to mirror the club’s positivity-and-play ethos.
成果
KASC now has a recognisable brand and a structured site that supports enrolment for the school year, builds trust with Care Inspectorate and charity credentials, and gives parents a straightforward path into the club.
设计工具
在 Figma 中设计，品牌与视觉素材在 Adobe Illustrator 与 Adobe Photoshop 中制作。
- Figma
- Adobe Illustrator
- Adobe Photoshop
技术栈
用于交付线上体验的语言与技术。
- HTML
- CSS
- JavaScript
- PHP
- jQuery
- Bootstrap
色彩方案
下方为品牌色板。本页 UI 强调色会在必要时微调，以确保在网站背景上可读。
Sky
#5DCDF6
Ocean
#139DCF
Play Red
#E74C3C
Leaf
#58D68D
Sunny
#F39C12
Ink
#1B1B1B
下一步
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