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案例研究 · 2023

Community Barter

Neighbourly, not marketplace — black-and-white identity for local skills exchange.

Brand and platform for a local skills-sharing network across Edinburgh & the Lothians — connect, offer and receive without cash.

项目叙述以英文撰写。

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Web Design · Web Development · Brand Design

Community Barter logo — web design case study by Euan Livingstone

概览

Community Barter is a skills-sharing platform where people in the same villages or towns exchange favours — walking a dog for mowing a lawn, tech help for home baking, and more. The product offers a secure connection layer for local communities, with ideas, pricing and barter flows for Edinburgh & the Lothians.

挑战

Bartering can feel informal and hard to trust online. The brand and interface needed to feel simple, secure and neighbourly — encouraging people to start exchanging skills without friction.

方案

A minimal black-and-white identity was crafted in Illustrator and Photoshop, with product flows prototyped in Figma. The site leads with clear propositions (“If you… I will…”), example barters, and paths to Barter Now / Login.

成果

A distinctive local platform identity and web experience that frames bartering as practical community connection rather than a marketplace.

设计工具

在 Figma 中设计，品牌与视觉素材在 Adobe Illustrator 与 Adobe Photoshop 中制作。

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop

技术栈

用于交付线上体验的语言与技术。

  • HTML
  • CSS
  • JavaScript
  • PHP
  • jQuery
  • Bootstrap

色彩方案

下方为品牌色板。本页 UI 强调色会在必要时微调，以确保在网站背景上可读。

  • Ink

    #000000

  • Charcoal

    #3A3A3A

  • Silver

    #939393

  • Mist

    #E3E3E3

  • White

    #FFFFFF

下一步

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