Case study · 2024
Kinross After School Club
Playful colour with serious trust signals — enrolment, policies and charity credentials parents can scan fast.
A warm, playful digital home for a Kinross charity providing wraparound childcare — brand, site and parent-facing information in one clear system.
Overview
Kinross After School Club (KASC) is a non-profit registered charity established in 1991, based in Kinross Primary School. The club delivers affordable wraparound childcare with a focus on inclusive play, healthy eating and positive learning experiences for local families. The brief was to give KASC a distinctive brand and a website that parents could trust — covering enrolment, policies, team information and Care Inspectorate transparency.
Challenge
Parents needed quick answers about sessions, location and joining, while the club also had to surface statutory information (policies, reports, duty of candour) without feeling cold or corporate. The previous presence lacked a cohesive identity that matched the energy of the setting.
Solution
I designed a colourful, child-friendly brand mark in Illustrator and Photoshop, then prototyped the full site experience in Figma. The build uses a clear information architecture — Home, Information, Parent Zone and Join Us — with bright cyan accents and friendly illustration to mirror the club’s positivity-and-play ethos.
Outcome
KASC now has a recognisable brand and a structured site that supports enrolment for the school year, builds trust with Care Inspectorate and charity credentials, and gives parents a straightforward path into the club.
Design tools
Designed in Figma with brand and visual assets crafted in Adobe Illustrator and Adobe Photoshop.
- Figma
- Adobe Illustrator
- Adobe Photoshop
Built with
Languages and technologies used to deliver the live experience.
- HTML
- CSS
- JavaScript
- PHP
- jQuery
- Bootstrap
Colour palette
Brand swatches below. UI accents on this page are nudged where needed so they stay readable on the site background.
Sky
#5DCDF6
Ocean
#139DCF
Play Red
#E74C3C
Leaf
#58D68D
Sunny
#F39C12
Ink
#1B1B1B
Next step
Need something in this vein?
Whether you're a Dunfermline or Fife organisation or a remote UK client, I can take a brief from first sketch through to a live site. See more work, send a note, or book a chat.