Case study · 2023
Community Barter
Neighbourly, not marketplace — black-and-white identity for local skills exchange.
Brand and platform for a local skills-sharing network across Edinburgh & the Lothians — connect, offer and receive without cash.
Overview
Community Barter is a skills-sharing platform where people in the same villages or towns exchange favours — walking a dog for mowing a lawn, tech help for home baking, and more. The product offers a secure connection layer for local communities, with ideas, pricing and barter flows for Edinburgh & the Lothians.
Challenge
Bartering can feel informal and hard to trust online. The brand and interface needed to feel simple, secure and neighbourly — encouraging people to start exchanging skills without friction.
Solution
A minimal black-and-white identity was crafted in Illustrator and Photoshop, with product flows prototyped in Figma. The site leads with clear propositions (“If you… I will…”), example barters, and paths to Barter Now / Login.
Outcome
A distinctive local platform identity and web experience that frames bartering as practical community connection rather than a marketplace.
Design tools
Designed in Figma with brand and visual assets crafted in Adobe Illustrator and Adobe Photoshop.
- Figma
- Adobe Illustrator
- Adobe Photoshop
Built with
Languages and technologies used to deliver the live experience.
- HTML
- CSS
- JavaScript
- PHP
- jQuery
- Bootstrap
Colour palette
Brand swatches below. UI accents on this page are nudged where needed so they stay readable on the site background.
Ink
#000000
Charcoal
#3A3A3A
Silver
#939393
Mist
#E3E3E3
White
#FFFFFF
Next step
Need something in this vein?
Whether you're a Dunfermline or Fife organisation or a remote UK client, I can take a brief from first sketch through to a live site. See more work, send a note, or book a chat.