Étude de cas · 2024
Kinross After School Club
Playful colour with serious trust signals — enrolment, policies and charity credentials parents can scan fast.
A warm, playful digital home for a Kinross charity providing wraparound childcare — brand, site and parent-facing information in one clear system.
Le récit du projet est rédigé en anglais.
Aperçu
Kinross After School Club (KASC) is a non-profit registered charity established in 1991, based in Kinross Primary School. The club delivers affordable wraparound childcare with a focus on inclusive play, healthy eating and positive learning experiences for local families. The brief was to give KASC a distinctive brand and a website that parents could trust — covering enrolment, policies, team information and Care Inspectorate transparency.
Défi
Parents needed quick answers about sessions, location and joining, while the club also had to surface statutory information (policies, reports, duty of candour) without feeling cold or corporate. The previous presence lacked a cohesive identity that matched the energy of the setting.
Solution
I designed a colourful, child-friendly brand mark in Illustrator and Photoshop, then prototyped the full site experience in Figma. The build uses a clear information architecture — Home, Information, Parent Zone and Join Us — with bright cyan accents and friendly illustration to mirror the club’s positivity-and-play ethos.
Résultat
KASC now has a recognisable brand and a structured site that supports enrolment for the school year, builds trust with Care Inspectorate and charity credentials, and gives parents a straightforward path into the club.
Outils de design
Conçu dans Figma, avec marque et assets visuels réalisés dans Adobe Illustrator et Adobe Photoshop.
- Figma
- Adobe Illustrator
- Adobe Photoshop
Construit avec
Langages et technologies utilisés pour livrer l’expérience en ligne.
- HTML
- CSS
- JavaScript
- PHP
- jQuery
- Bootstrap
Palette de couleurs
Nuances de marque ci-dessous. Les accents UI de cette page sont ajustés si besoin pour rester lisibles sur le fond du site.
Sky
#5DCDF6
Ocean
#139DCF
Play Red
#E74C3C
Leaf
#58D68D
Sunny
#F39C12
Ink
#1B1B1B
Prochaine étape
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